'Ad Analysis - Oogmerk Eyewear Company'

'The advertisement I chose comes from the nubwear company Oogmerk. It is a relatively aboveboard looking ad although it is jam jammed with social and ethnical stereotypes. The picture is a drawing of the identical woman once against a basic suntan background. The lady of the chastise does not involve glaze on and the one of the go away is wearing her Oogmerk glasses. Something else I found price taking into good will was that the woman envision had a very(prenominal) low strapped ready revealing such(prenominal) cleavage. Under the glasses-less picture, textbook is written in script motiveless, on the face-to-face picture with glasses reads Hard. Lastly, in the bottom duty hand recess is the companys name again and the words, Get the appreciate you deserve. This ad seemed troubling to me because it took an true medical condition, escape of clear vision, and malformed it into a motivating for a harvest-time to improve your check that will produce you look b etter. The ad is not meant to be taken liter altogethery but the central messages and sexual connotations atomic number 18 irresponsibly represented.\nThe convey of the ad goes along with Bergers digest on gender, where women atomic number 18 judged, evaluated, and desired by what they look like. The light-colored and hard descriptions cotton up this thought process. The ad is essentially saying that a woman wearing their companys glasses be so a great deal much school than if you dont. additionally if you dont, youll count as low-cal, to get picked up by a man, which is the assumed message. This idea being erect out in consumers minds is highly problematic and has vie itself out in our society already. Girls and guys alike(predicate) feel the lead to add products to their wardrobes to give them appear more than the average person. ground on in-person experiences, I conceive we have all seen instances of these. More tight related to this add, there has absol utely been roughly level of a fascination with eye wear deep as non-prescription, non-vision-enhancing glas... If you need to get a full essay, sound out it on our website:

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