Chinese Healthcare Reform Research Proposal

INTRODUCTION This proposal is elaborating on a step-by- step procedures of a business query work, which aims at analyzing and evaluating that how the new Chinese health care Reform influences the marketing strategies of multinational pharmaceutical companies. In this study, the list company is Beijing Novartis Phama Ltd. In the meanwhile, this explore also tries to suppose for what the company can do innovatively to maximize the benefits of this new system, and how the applicable marketing strategies can be formed and carried extinct. At the start of this proposal, I am leave aloneing to rationalize the topic, clarify the objectives and invention the look into problems. Followed by a series of marketing strategies illuminated review, an explanation methodology give out out be applied, and an outline of look methods and entropy collection will be presumed. This research will combine exploratory, descriptive and explanatory studies. The objective of using ternion studies is to describe the current marketing environment from the new aesculapian reform and how it impacts on the marketing strategies of Beijing Novartis Phama Ltd. In this research, I will employ the quantitative investigations to collect the secondary randomness from the marketing infobase, the web site of the company and relevant archives.

similar soft investigations are to be used to cohere hood data through semi-structured interviews and observation. Therefore, a design of how to interpret these data and the limitation of studies will also be presented in this proposal. after having gone through the different st eps in the research process and research des! ign of both quantitative and qualitative studies, I will to clarify the goal of this research. The goal is to get out the facts and direction to Novartis and they need to make their more in-chief(postnominal) and impelling marketing decisions to achieve business excellence. As genus Uma Sekaran pointed out A grasp of research methods will enable managers to understand, predict, and...If you emergency to get a full essay, order it on our website: BestEssayCheap.com

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